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Consumer Opinion Services |
How to use it
The first thing to know about videoconferencing is that there are two basic forms. Point to point and Multi-Point. Point to point is the most common and links one site to another over special phone lines. Multi-point uses the same kind of lines and can join multiple cities. Using a combination of these lines, voice, data, and video are digitized and can all be sent at the same time. Depending on the level of service you require your video conference can be set up to accomodate a wide variety of needs.
One of the most powerful aspects of video conferencing is the ability to use "Shared media" meaning video tapes, graphics, ad designs, or other audio or visual materials can be shared in real time.
The range of applications for video conferencing is remarkable and in some cases offers a method that was simply not available before. To use it effectively, first review the guidelines listed on the opposite page. Then contact a supplier. The Video Conference Alliance Network (VCAN) specializes in Market Research applications of video conferencing.
Public room providers include VCAN, MIVNET, Affinity Videonet, VideoLinx, and Connexus.
They can counsel you and will likely have a standardized working and fee arrangement. If you are unsure about whether Video Conferencing can help you consider the applications listed here.
* Market Research/ Focus Groups
* Press Conferences
* Advertising Evaluation/ Testing
* Sales Promotions
* Legal Depositions/ Testimony
* Training Programs
* Product Development
* Executive Job Interviews
* Software Evaluation
* Briefings
* International Negotiations
* Talent Auditions
A word about rates
Rates can vary by level of service provided such as 2 channel or 6 channel service, number of sites connected, the network you are using, time of day and ancillary services required. Contact your service provider for specific rate information