In a Central Location Test a large group of consumers are recruited by telephone to attend interview sessions at a predetermined date, place and time. Since you have more control in the screening process you can use a database to determine your target based on geographic region, product ownership, or product familiarity. Typical uses are taste tests and playlist evaluation for radio stations. The primary benefits of pre-recruiting are:
* You can obtain large numbers of results in less time.
* You can involve experts in the process.
* Clients may want to and can be involved.
Respondents are paid an honorarium for attending.
NOTE: We conduct Pre-Recruit/CLT tests only in our Seattle, Portland and Spokane offices.
